The “NO” list

533756_409204582510897_1233833824_nThings we don’t like we don’t put in our products:

  • Parabens
  • Propylene glycol
  • Sulfates (SLS/SLES/ALS)
  • Cocamidoproyl betaine
  • Artificial fragrances
  • Synthetic detergents
  • Petrochemicals
  • Mineral oils
  • Lanolin
  • Chlorinated water
  • Phthalates

Main Ingredients

You won’t find palm or coconut oil or their derivatives as the main ingredients in our products even though they’re much cheaper and are used in many other natural and organic products. We use pure cold-pressed olive, macadamia, sweet almond and sunflower seed oils which contain the natural vitamins and soothing properties each oil is known to have and is not subjected to synthetic processes.


We only use food-grade preservatives, which means that they are deemed safe for use in food, and we also use them in careful amounts to ensure our products are kept fresh and effective for their natural shelf lives, but are never overly filled with preservatives. This means some of them are a lot more expensive (one of the all-natural preservatives we use is worth its weight in gold!) but it also means we need to use a lot less.

Essential Oils and Fragrances

Our baby products are made with an extremely light touch when it comes to essential oils and fragrances. Unlike other baby products, we do not add lots of essential oils into our products simply because essential oils are extremely potent and must therefore be very carefully used when making products for babies and baby skin, particularly baby skin that’s sensitive or prone to irritation or allergies.